In 2025, commercial signs continue to play a crucial role in property branding. They not only mark your business location but also enhance the identity of your commercial property. As businesses strive to stand out, it’s important to use visual elements that communicate clearly, attract attention, and fit the overall brand image.
This article explores the solutions for commercial displays that are making an impact in property branding. We will focus on how businesses can use non-digital signage options to create a memorable, professional presence that aligns with current design trends.
The Importance of Commercial Signage
Commercial signs are more than just a way to identify a business. They’re an essential part of a property’s branding strategy. These visual displays help your business:
- Attract Customers: Eye-catching graphics grab attention and bring foot traffic.
- Build Brand Identity: Your display reflects your company’s values and aesthetic.
- Enhance Visibility: A well-placed sign makes your business more visible, even from a distance.
- Communicate Information: Signs provide vital information like hours, location, and directions.
As we move further into 2025, the need for innovative, high-quality displays continues to grow. With property branding becoming more important than ever, businesses must find ways to stand out in a competitive market.
Innovative Commercial Signage Trends for 2025
Here are some of the key trends that are shaping the future of commercial signage in 2025.
1. Sustainability in Display Design
Sustainability is a major trend that’s shaping the design of commercial signs. As businesses become more eco-conscious, using sustainable materials has become a priority.
- Recycled Materials: Wood, metal, and other materials are being repurposed to create environmentally friendly signs.
- Eco-Friendly Inks: Instead of traditional ink, eco-friendly inks are gaining popularity. HP latex printers, for example, use water-based (made up of 70% water), eco-friendly inks, which are safer for the environment and for those who work with the signs.
- Energy-Efficient Lighting: The use of energy-efficient lighting on physical signs is growing. LED lighting, for example, uses less energy and lasts longer.
At Sarasota Sign Shop, we take sustainability seriously. Our HP latex printers use water-based, eco-friendly inks, offering a safer and greener alternative compared to traditional solvents. Additionally, our EPSON flatbed printer offers a more sustainable option when compared to typical hard solvent printers, allowing us to produce high-quality designs with a lower environmental impact.
2. Bold and Creative Typography
Typography is becoming a defining element of commercial displays. Businesses are moving away from traditional fonts and embracing bold, custom typography that makes a statement.
- Custom Fonts: More companies are opting for custom-designed fonts to make their displays unique.
- Large Lettering: Oversized text on displays makes a bold impact and is easier to read from a distance.
- Contrast and Color: High contrast between text and background makes the visual elements more noticeable, while vibrant colors create an engaging aesthetic.
Typography can be the focal point of your design, helping your property stand out and reinforcing your brand’s identity. At Sarasota Sign Shop, we specialize in custom typography and graphic design. Our team works with you to create unique, branded fonts and graphics that reflect your business’s personality. Whether you need bold, attention-grabbing letters or detailed graphic elements, we can help bring your vision to life in a way that elevates your displays and supports your branding strategy.
3. Creative Use of Materials
The materials used for commercial displays in 2025 are more varied and creative than ever before. Businesses are thinking outside the box to create unique, attractive designs.
- Wooden Signs: Wood adds a natural, rustic charm and is perfect for businesses that want a warm, inviting look.
- Metal Displays: Aluminum and stainless steel offer durability and a sleek, modern aesthetic.
- Glass and Acrylic: These materials are being used to create transparent, clean, and professional branding elements.
Choosing the right material for your commercial signs helps convey your brand’s personality and creates a lasting impression. At Sarasota Sign Shop, our Epson flatbed printer is capable of printing directly on to any substrate! Contact us today to get your business sign up and running!
4. Designs That Tell a Story
In 2025, signs for business are being designed to tell a story. It’s no longer just about providing information; these visual elements are now storytelling tools that connect with the audience emotionally.
- Branding through Visuals: Business signage that showcase imagery related to your business or industry create a stronger emotional connection with customers.
- Iconography: Simple, recognizable icons can tell a story at a glance, making your displays more impactful.
- Consistent Branding: Designs are integrated into the overall branding strategy of the property, ensuring a seamless visual experience.
Storytelling through outdoor signs help create a memorable experience for customers and reinforces the brand’s narrative.
5. Dimensional Elements
Dimensional displays are becoming increasingly popular in 2025. These elements are three-dimensional, adding depth and texture to your property’s branding.
- Raised Lettering: Raised letters create a high-end, professional look. They can be made from a variety of materials, including metal, acrylic, and wood.
- 3D Designs: Incorporating three-dimensional elements like logos or icons gives displays a modern, dynamic appearance.
- Shadow Effects: The use of shadows and lighting on dimensional displays makes them stand out even more.
Dimensional displays create a more engaging visual experience and can be a powerful tool for showcasing your business’s attention to detail.
6. Wayfinding and Directional Displays
While brand identity is essential, it’s also important to help customers find their way. Clear, functional wayfinding building signs can improve the customer experience and make navigation easier for visitors.
- Directional Signs: Properly placed directional indicators guide visitors to key areas within commercial properties.
- Informational Markers: Displays that provide useful information like restrooms, emergency exits, or parking areas help visitors feel comfortable and informed.
- Floor and Wall Markers: Vinyl floor decals and wall-mounted displays are becoming more popular in indoor spaces, guiding customers through buildings with style.
Well-designed wayfinding exterior signage makes a commercial property feel organized and customer-friendly.
7. Architectural Integration
Incorporating custom business signs into the architecture of the property is a growing trend. Commercial signs are being seamlessly integrated into the building’s design, creating a cohesive look.
- Building Facades: Displays are incorporated into the building’s facade, either as part of the structure or placed in strategic locations to highlight the property’s branding.
- Design as Art: Some businesses are turning their signs into pieces of art, using them to create focal points within the architecture.
Integrating visual displays with the building’s architecture enhances the overall visual appeal and elevates the property’s brand image.
