Vehicle Wrap Statistics | Why Wraps Work
How effective are vehicle wraps?
The short and simple answer.. VERY effective.
A vehicle wrap from Sarasota Sign Shop is one of the most effective form of advertising in the market today. One vehicle wrap garners between 30,000 and 70,000 views per day.
Why Wraps Work?
First of all, car wraps boast the lowest cost-per-impression rate compared to any other form of advertising media. In addition, they are not only affordable for large brands that elect to use vehicle wraps as a core advertising strategy, but also for small and medium-sized businesses. As a result, you can’t shut off the message on a vehicle, like you can on a TV. Consequently, a Vehicle Wrap is displaying your message and providing valuable advertising 24/7.
In other words, a vehicle wrap from Sarasota Sign Shop has many benefits that the exceedingly more expensive traditional media lacks.
Check out the facts below about the power of vehicle Wraps.
- Mobile advertising can be the most effective and efficient form of outdoor advertising. In fact it can reach more consumers at a lower Cost Per Thousand Impressions (CPM) than any other form of outdoor advertising.
- Media targeting vehicle drivers and passengers reached more than 95% of Americans.
- The average American has traveled 300 miles in the past 7 days.
- One vehicle wrap can generate between 30,000 – 70,000 impressions daily.
- Federal Highway Administration study forecasts a sharp increase in the amount of time spent in personal vehicles and the number of trips per household.
Fleet vehicle wraps are ideally suited for various types advertising campaigns, including new product launch, and event marketing . As a result they are increasingly being used as part of the marketing mix. Consequently, fleet vehicle advertising boosts name recognition 15 times greater than any other form of advertising. Therefore, transit advertising has grown to be the second largest segment of the outdoor advertising industry in terms of dollars spent representing 19% (as of 2003).
Vehicle Wrap Q & A’s
Q: What is a fleet vehicle wrap?
A: A fleet vehicle wrap consists of a design which is developed by our staff of designers. Once the design is approved, it is printed on premium 3M wrap vinyl, using our state of the art HP Latex printer and finally, installed or “wrapped” on a vehicle. In fact, The application is so precise it can be mistaken for a custom paint job.
Q: How is a wrap designed?
A: Our award winning staff of designers specialize in Vehicle Wrap design. They work with the client throughout the process to ensure that the message conveyed in the design accurately and appropriately reflects that of the company, product or person.
Q: How is a wrap printed?
A: Our onsite printing department and staff ensures the accurate transfer of the images through its advanced art print server. Our large format printers are fitted with state of the art ink systems insuring the best color schemes and resolution available in the industry.
Q: How do you wrap a vehicle?
A: We put our installers through a rigorous apprentice program before we give them the title of expert installer. Once they become expert installer, they are capable of handling the most intricate design wrap installations.
Q: Can we apply a wrap to a window?
A: Yes, but only rear side and rear windows. We use a special perforated vinyl for window wrap that allows the driver to see through the rear and side rear windows.
Q: Is it possible to remove a wrap?
A: Yes. An installation expert can remove a wrap. However, attempting to remove it yourself may cause damage to your paint. We suggest having Sarasota Sign Shop remove your vehicle wrap as our installation experts are best equipped for this task.
Q: Will the wrap damage my paint?
A: No. A car wrap when applied and removed correctly, does not damage your car’s OEM paint. In fact, it protects it.
Q: Is there a guarantee on the wrap?
A: A Sarasota Sign Shop wrap has a 3M backed in house warranty of 2 years.
Q: Will you pay me to drive my car with someone else’s advertising?
A: No. Our company designs, prints and wraps vehicles for businesses looking to advertise on their vehicles. We are not a driver – advertiser broker. (i.e. we do not find or run a database of drivers for advertisers or vise versa)
Q: Will you wrap a leased vehicle?
A: Yes. Since a professional installer can remove a wrap without damaging a vehicle, there are no restrictions against wrapping a leased vehicle.
Q: How long will a wrap last on my vehicle?
A: Our wraps will normally outlast the vehicle. You can expect your wrap to last 5 years or longer, as long as you care for the vehicle and you’re careful about high pressure washing.
Q: How do I care for my wrap?
A: It is best to hand wash your wrapped vehicle. In general, avoid power washing and do not use an ice-scraper. Brushing windows and the use of a rear defroster will cause no damage to your window wrap. * see Care Instructions Here.
Q: What’s the difference between a ½, ¾, and full wrap?
A. A size of the wrap (Full, ½ or ¼) simply refers to the percentage of the car covered by the wrap.
Q: How long does it take to wrap a vehicle?
A: We usually need 1-2 days to complete a wrap , depending on the size of the vehicle and intricacy of the wrap.
In conclusion, don’t just drive your business vehicles but get the most out of your commute or service calls by wrapping them with an effective, clear, eye catching message. A full vehicle wrap allows you to maximize your interaction with perspective clients looking for your services or products.
Finally, If you have any questions relative to your fleet vehicle wraps, partial wraps, or if you would like to start planning your custom vehicle wrap, you can request a free quote or contact us at 941-377-8259.